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Corporate banking

Banking an e-commerce business

The bank account is the easy part. The merchant account — the thing that actually takes customer card payments — is a separate application with a separate approval and a much higher failure rate.

Two applications not oneChargebacks drive the riskRolling reserve expect one

The reality

What the bank is actually deciding.

E-commerce companies need two things that get conflated: a corporate bank account to hold money, and a merchant account or payment gateway to accept card payments from customers. They are separate applications, often with separate providers, assessed on different criteria. The bank account is a conventional corporate onboarding. The merchant facility is a credit and fraud assessment, because when a customer disputes a charge the acquirer is exposed if you cannot refund it.

That exposure is what drives everything about merchant onboarding. Acquirers look at the chargeback profile of your product category, the delivery lag between payment and fulfilment, whether you sell subscriptions, and whether the business has a trading history. New merchants in high-chargeback categories are routinely approved with a rolling reserve — a percentage of settlements held back for months — which is a genuine working capital cost that founders rarely model. Long delivery times are the single biggest aggravating factor, which is why dropshipping is among the hardest categories to get approved.

What gets asked for

Two applications
Bank account, and merchant or gateway facility
Assessed on
Chargeback risk, delivery lag, category, trading history
Rolling reserve
Common for new merchants — model it as working capital
Hardest categories
Long delivery times, subscriptions, dropshipping
Site requirements
Terms, refund policy, contact details, matching licence
Local gateways
Telr, PayTabs, Network International, Checkout.com and others

Where the time goes

Get the licence right for online saleweek 1Build the site before applyingweek 1–3Apply for bank and gateway in parallelweek 3Merchant underwriting3–8 weeksRolling reserve3–6 months
Two applications, not one. Founders launch with a bank account and no way to take payment.

The file

What to put in front of them.

  1. Get the licence right for online saleThe activity must cover e-commerce. A general retail licence and an online storefront is an inconsistency the acquirer will find.
  2. Build the site before applyingAcquirers review it: refund policy, delivery terms, contact details, prices in the stated currency, and an activity that matches the licence.
  3. Apply for the bank account and the gateway in parallelThey are independent, and the gateway usually takes longer.
  4. Model the rolling reserveA percentage of revenue withheld for months changes the cash flow of a growing business materially.
  5. Keep the chargeback rate down from the startEarly chargebacks on a new merchant account are the fastest route to termination.
The mistake people make. Assuming the corporate account brings card acceptance with it. Founders launch with a bank account, a website and no way to take payment, then discover merchant onboarding takes weeks and may impose a reserve. Start it at the same time as the licence.

Related

Questions

Yes. The bank account holds money; the merchant account or gateway accepts card payments. They are separate applications.

A percentage of your settlements held back by the acquirer for a set period to cover potential chargebacks. It is common for new merchants.

Long delivery times mean a large gap between payment and fulfilment, which is where chargebacks come from.

Availability and terms for international providers change; local acquirers and gateways are generally the more reliable route for a UAE-licensed merchant.

One question

Where will the money actually come from?